Chattanooga Web Design and Online Marketing Blog

News Announcements

News Announcements: Prestigious Award for Williams Web Client
November 29th, 2011 11:25 AM

We are very happy to announce that University Surgical Associates was awarded a Gold Marcom Award for their website - www.universitysurgical.com . There are thousands of medical websites and to be awarded a Gold award is a great honor. Congratulations to University Surgical Associates.

Posted by Greg Pearson | 0 Comment(s)

News Announcements: New SMS Module Launches for United Way
September 8th, 2011 12:20 PM

Today, the United Way of Greater Chattanooga launched its mobile Volunteer SMS Message system using our new SiteNow SMS module. We encourage you to sign-up to help the United Way of Greater Chattanooga. To see the new module and to sign-up go to ihelp.uwchatt.org on your desktop computer or mobile device.

This module is now available to all SiteNow clients. There is a very small cost for configuration and setup. This module can be beneficial to clients who need the ability to send urgent or timely messages to SMS participants in various categories of interest. Please contact support@williamsweb.com if you have questions or would like to install this module in your website.

Posted by Greg Pearson | 0 Comment(s)

News Announcements: What We Learned at Slice and Advice
July 7th, 2011 2:42 PM

Our July Slice and Advice event just ended and we had a great time meeting with clients and new friends. If you were able to attend, we are thankful you spent some time with us today discussing online marketing, website development and much more. For those of you who were not able to attend, here are some of the ideas that were shared at today's event:

Search Engine Optimization: Organizations are always looking for ways to get better results in Google searches. We talked about many of the "best effort" approaches to developing content that gets Google's attention, including how to format your web pages within our content management system, SiteNow. We were pleased to hear clients share how our SEO efforts have resulted in significant improvements in search results and web traffic. We also shared some of our copywriting guidelines to help maximize search engine effectiveness. You can download a copy of these copywriting guidelines from our website.
Using Forms Effectively: Many of our clients use forms to collect information from visitors. Whether its a customer survey, event registration or information request, building a form in SiteNow is a quick and easy task. We shared ideas on how to use forms effectively and how to use the information gathered for future marketing efforts.
Adopting a Mobile Strategy: One of the most discussed topics was mobile websites and content that works on mobile devices. It's important that every organization have a mobile strategy in mind and begin thinking about the types of information visitors will want to access on a mobile device. We shared ideas on when to use a mobile website, how to integrate mobile websites with social networking and geo-location checkin services like Foursquare and Facebook Places, and how to make sure your content works on all modern mobile devices.
QR Code Marketing: There was a lot of interest in QR Codes during the event. Some of our attendees have invested a great deal of time in adding QR codes to their products and marketing material so that users can scan these codes with their smartphones to learn more about products and services. We shared ideas on how to use QR codes effectively and gave a quick tutorial on how to generate these codes. To learn more about QR codes, check out our blog post on the topic. For a free QR Generator, check out QRStuff.com.

There were many more topics that were discussed and everyone who attended walked away with a lot of new ideas to energize their online marketing efforts. Look for an announcement in the next few days with information about our next Slice and Advice event. We look forward to sharing some pizza and ideas with you soon!

Posted by Kent Callison | 0 Comment(s)

News Announcements: SiteNow Upgrade: Calendar 2.0
June 21st, 2011 2:31 PM

Part of what makes SiteNow so popular with our web design clients is the frequent updates to key features. The Calendar module has been a popular feature for our SiteNow clients since we launched it last year, providing organizations with an easy way to announce events on their site. SiteNow Calendar 2.0 takes all the features of our existing calendar and adds new features, including:

Event categories
Event search
Email reminders
iCal and vCal downloads
Date ranges for events

Availability: SiteNow Calendar 2.0 is available now on a site-by-site basis. Contact us to learn more or to upgrade.

Posted by Kent Callison | 0 Comment(s)

News Announcements: Slice and Advice - A Different Kind of Lunch and Learn
June 15th, 2011 7:47 AM

July 7 at Williams Web from 11:30am-1:00pm.

Slice and Advice is our take on the Lunch and Learn. We serve up piping hot pizza from Lupi's Pizza Pies and have a conversation about your website, social media, online advertising or SEO (search engine optimization). It's the perfect opportunity to get answers from industry experts with 15 years of experience across a wide range of industries, as well as from other people attending the event.

Everyone is welcome and you don't have to be a client of Williams Web to attend. Space is limited, so visit our event page to learn more or to register.

Not able to attend? We can't deliver a slice of pizza via email (yet). Use our contact form to submit a question and we will deliver some advice.

Posted by Kent Callison | 0 Comment(s)

News Announcements: SiteNow Upgrade: SiteNow SMS
June 13th, 2011 8:45 AM

SiteNow SMS is a new feature allows you to upload and manage a list of mobile phone numbers and transmit SMS messages directly from the SiteNow admin tools. This is a great feature for organizations that are affected by inclement weather. Messages work with any phone that supports SMS messaging and additional content can be linked, such as video or documents, for users with smartphone devices.

Availability: SiteNow SMS will be available on or before July 31 on a site-by-site basis. Contact us to learn more or to add SiteNow SMS to your site.

Posted by Kent Callison | 0 Comment(s)

News Announcements: SiteNow Upgrade: Custom URLs
June 7th, 2011 5:08 PM

It's summer and that means it's time for upgrades. During the month of June, we will be sharing some of the new features and custom modules now available and coming soon in SiteNow.

Custom URL

Sometimes you need a web address that is easy to remember. If you have a special event or product launch you want to feature in print advertising or in your marketing collateral, publishing an address like www.yoursite.com/www/docs/12/163-thiswebaddressisreallylong is cumbersome and difficult to remember. With Custom URL, you specify a new, easy to remember address like this www.yoursite.com/tradeshow.

When users enter that URL in their browser, SiteNow will redirect them to the correct page on your site. You can create as many Custom URLs as you like (e.g. /about /service /order, etc.) and manage them quickly and easily in the SiteNow admin tools.

Availability: Custom URL is now available to all SiteNow users. Contact us if you need help setting up your Custom URLs or if you want to know more about this feature.

Posted by Kent Callison | 0 Comment(s)

News Announcements: Kent Callison to Serve As Project Mentor at CreateAthon Event in Chattanooga
March 29th, 2011 7:18 PM

Williams Web Idea Farmer and Marketing Strategist Kent Callison will be part of the CreateAthon onCampus event in Chattanooga, Tennessee on April 8-9, 2011. The 24-hour creative blitz is a collaborative effort of students and professionals led by CreateHere and the University of Tennessee at Chattanooga. The event will be held at the Fine Arts Center at UTC and will focus on creating design solutions for Dalewood Middle School.

As part of the team of professional mentors, Kent will work with students from the UTC Art Department to develop an effective web presence for Dalewood Middle School. "I am honored to be a part of an event like CreateAthon - an event that unites students and professionals to focus on public education and to contribute to the well-being of our community," said Kent Callison. "This type of event is evidence that the philanthropic heritage of Chattanooga is alive and well - congratulations to UTC and CreateHere for picking up the torch and empowering the next generation."

About CreateAthon: CreateAthon is a 24-hour, work-around the clock creative blitz during which marketing, advertising and public relations firms provide nonprofit marketing services on a pro bono basis. Since the program’s creation by Riggs Partners in 1998, 73 agencies have participated in the CreateAthon network, holding CreateAthon events in their respective markets.

Posted by Kent Callison | 0 Comment(s)

News Announcements: Kent Callison Presenting Social Media Workshop at Chattanooga Center for Nonprofits
January 22nd, 2011 8:22 AM

Williams Web's resident Idea Farmer, and Chattanooga Marketing Consultant, Kent Callison will be the presenter at the February 8, 2011 Social Media Workshop hosted by the United Way Center for Nonprofits.

The three hour seminar will cover a wide range of topics regarding social media tools like Facebook, YouTube, Twitter and LinkedIn and provide specific guidance on how to integrate these tools with other marketing tactics. In addition, Kent will provide nonprofit organizations with unique ideas on how to use social media tools to broaden their donor base, increase donations and build communities of passionate supporters.

Learn more at United Way Center for Nonprofits.

Posted by Kent Callison | 0 Comment(s)

News Announcements: New Year, New SiteNow Features: PopLayer
January 13th, 2011 8:24 AM

Williams Web has released another new custom feature that can be added to any SiteNow website: PopLayer. Like the new Headline Gallery, this feature is available on a site-by-site basis and is not included in the standard SiteNow package. However, its functionality can be added quickly and affordably to your SiteNow website and it is manageable from your current SiteNow administration account.

PopLayer

SiteNow already has a useful built-in pop-up feature that's great for placing quick announcements and updates in front of your visitors. Now, Williams Web has developed PopLayer. PopLayer places an elegant layer on top of the entire page. It can contain a document, images, video or anything you can put in a regular SiteNow webpage. Your site is still visible through a semi-opaque layer while your pop-up announcement floats prominently on top of the webpage. And since PopLayer isn't a "popup window" it isn't affected by popup blocker software.

To learn more about PopLayer, contact Kent Callison at 423-485-4709.

Posted by Kent Callison | 0 Comment(s)

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