Strategic Marketing: The Best Online Marketing Articles of 2011
January 13th, 2012
As online marketing info-junkies, we recently came across a compilation of the best online marketing articles of 2011. It is a LOT of stuff but indexed well so you will likely find much you can use or at least will find interesting. The article is HERE.
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Strategic Marketing: A Good Guide to Understanding QR Codes
January 3rd, 2012
I would love to be original but sometimes it is better to direct to an article that does the job.
So, here is "Top 14 Things Marketers Need to Know About QR Codes"
Stay tuned for our first 2012 Slice and Advice...Info coming soon.
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News Announcements: Prestigious Award for Williams Web Client
November 29th, 2011
We are very happy to announce that University Surgical Associates was awarded a Gold Marcom Award for their website - www.universitysurgical.com . There are thousands of medical websites and to be awarded a Gold award is a great honor. Congratulations to University Surgical Associates.
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SEO: Vid-E-O and Wordpress
October 5th, 2011
When our children were young we watched Sesame Street (I think it was) and occasionally there were some space aliens who would say "ra-di-o. yip, yip, yip. uhhuh, uhhuh." I always thought that was funny and would entertain my children with my rendition of it.
Now to inform (not entertain) you with something similar - "Vid-E-O"
It appears that the latest round of Google updates has given even more weight to well tagged and placed video. We have been noticing video's ascension for some time now and it looks like it is escalating. That makes sense because with our high bandwidth today, people want video and Google has always said that they are trying to deliver the content that people want in their search results.
So, the takeaway is obvious. If it fits, get some video on YouTube and embed it in keyword rich pages on your site, and ostensibly you will see improved rankings on Google.
On another note, I saw an article about how Wordpress is not the best choice for SEO results. The logic made sense. So many of the content farm websites that are being used to spoof search engines today are built on Wordpress, because it is easy to setup and theme and build those deceptive sites quickly and easily.
So, it makes sense that search engines would be on the lookout for those deceptive sites and one thing they look for is the platform it is built on. So, the article said - use an alternative that is not under such scrutiny. Of course we recommend SiteNow :)
Until next time...
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Social Networking: New Nielson Social Media Report
September 20th, 2011
There is a very helpful report published online from Nielson regarding social media usage and trends. You may have already seen it. If not, it is available HERE.
This will also be a great topic for discussion at our Slice and Advice on October 20. There is still space available if you want to attend. Click HERE to learn more and to register. You can register from your desktop computer or mobile device.
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